With the exploding popularity of photo sharing app Instagram, millions of users are using the app, including businesses. Anyone with a smartphone that includes a decent camera can join and share on Instagram, which is faster than taking pictures and uploading to sites the traditional way. With Instagram, you can share images easily and instantly. Here is a guide for how businesses can expand their Internet influence using Instagram
How do you use Instagram?
Instagram is a fun, photo sharing mobile application available on Android and iPhone platforms. Users sign up for accounts to upload, share and favorite photos with other followers. After taking photos using a mobile device, users can enhance their images using filters to make them look like vintage photographs, have different background colors, darken them to become more dramatic and more.
Who uses Instagram?
Instagram currently has over 80 million downloads and counting. Most of its users are young adults. According to the 12% of adults online use Instagram and 27% of its users are between the ages of 18-29. Users also share their Instagram photos on other social networking sites like Flickr, Facebook, Twitter, Foursquare and Tumblr.
How can I benefit from using Instagram?
With its ease of use, visual appeal and huge number of users, Instagram can be used by businesses to reach a new audience, instantly share photos and infuse personality into their brand. If you are looking for help with your search engine optimisation or social media please get in touch with a member of the team on 0800 046 15 10.
1. Fast photo sharing
Uploading photos to Instagram and sharing them is faster than standard website updating by placing images by scaling them down or converting them into smaller size formats before uploading and coding them properly.
2. Expand social media optimisation
With its ability to share with other social networking sites, you can link your social media accounts to Instagram to reach and share with more followers. Bought by Facebook for $1 billion, Instagram is integrated into the world’s largest social networking site and businesses can benefit from using Instagram to post images to Facebook.
3. Give your brand a face
While your business should give an air of professionalism, make your business more personable by showing your personality through photos. Share photos that give insight into the makings behind the brand such as posting photos of employee offices, customer interactions and more.
How do I interact on Instagram?
1. Show off products in visually interesting ways
With its feature to allow users to “explore” others’ photographs and view multiple images quickly through its grid photo display, Instagram makes it easy for them to discover new products. By presenting your products and services in visually striking ways, users will more likely search for more information or purchase what you posted.
2. Do promotions and contests
One way to encourage users to share and comment on images is by holding promotions and contests rewarding them for this. In exchange for a prize or reward, ask users to post pictures of them using your products or posting a story related to them to get buzz going.
3. Put yourself on user maps
Ask users to tag themselves at your business’ store or company locations. With its new Photo Map feature, users can geotag their locations along with their photos to let them know where they’ve been. Individual Photo Maps appear on user profiles to display pictures on a map.
What should I avoid doing on Instagram?
1. Don’t mass upload photos
While posting multiple photos a day may seem like a good way to keep users’ attention, it could overload their photo feeds if you upload too much. Treat images like posts and scatter your uploads throughout the day instead of all at once.
2. Repeated images
Avoid uploading duplicate images as it could seem unprofessional and careless.
3. Participate without a purpose
Do not join Instagram simply because it is a popular site. If your business does not have many images to contribute, consider other social networking sites to join or make it a goal to take more images in order to participate on Instagram more effectively.