Facebook users thought they could escape it but Timeline is here to stay and even changing how businesses operate. By Autumn, every Facebook page will be switched over to the new format. Announced in September 2011 as a radical new look for Facebook, Timeline was available as an option for Facebook users to try before rolling out as a mandatory feature of the social network.
The new design features the use of a cover photo at the top of pages for users to express themselves and allows them to display significant milestones to tell their life story through Timeline, from birth to even death. Expect life event statuses to appear on Newsfeeds and pages announcing new jobs, relationships and even broken bones or first words. The timeline itself splits dated posts between either side of a line in the middle.
During the transition, users have 7 days to review the content of their page and set privacy settings for individual posts and activity before their Timeline page goes live. Privacy settings do not change after the switchover unless users choose to alter them. They also have the option of limiting who can see old posts and featuring favorite ones more prominently on their page.
While individuals may complain about and resist the new design, brands and businesses have readily adapted to Timeline, changing the way operate with customers and advertising. Like Facebook, Timeline itself has become a game changer, with businesses now attracting customers on Facebook with eye-catching images and highlighted posts. They also use their cover photo as a banner ad for slogans and products.
After adopting the new format, brands and businesses on Facebook have become more social, engaging with customers by sharing images, featuring promotions and asking followers questions. They have also become more creative in their advertising. To promote Windows 7, Microsoft’s page displays a post featuring lighthouse desktop wallpapers for people to download while Nike features posts serving as product information for new shoes and linking to their website.
All Facebook users, more than 800 million, will switch to Timeline by Autumn. If you need help with your social media and social social media marketing please get in touch.