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The Throwdown Apple vs Samsung

Suing each other on a global scale over patents, Apple and Samsung have been taking their cases to courts spanning across four continents. In the throwdown between two tech heavyweights, Apple sued Samsung, accusing its biggest rival of infringing on its design and utility patents, including tap-to-zoom and its interface for multi-touch gestures. In its biggest case yet, in the U.S., Apple also sued to block the South Korea-based company from selling eight of its phones in the U.S., claiming it copied the design of the iPhone and iPad.

After Apple filed a lawsuit suing for $2.5 billion, Samsung countered, suing for $399 million, claiming Apple used its 3G patents. After the Aug. 24 ruling in a San Jose, Calif. court in favor of Apple, Samsung’s stock had a decline of -7.45% after closing with 1.18 million on Aug. 27. While Apple may have won in the United States with the verdict ruling Samsung must pay Apple $1.05 billion, with Samsung planning to appeal the verdict, the battle is not over. Besides the U.S., Apple and Samsung have filed cases against each other in four continents, including Asia, Australia and Europe.

In Asia, Apple lost patent lawsuits in South Korea, Samsung’s home field, and Japan. In what has been described as a victory for Samsung in South Korea on Aug. 24, Apple had its case against Samsung dismissed. The court decided Apple used its 3G technology and Samsung used one of Apple’s utility patents. Last year, Apple sued Samsung in Tokyo for an infringement of a synchronization patent for Samsung’s Galaxy series, including the Galaxy S, Galaxy Tab and Galaxy S II. The Tokyo court on Aug. 31 ruled that Samsung did not violate Apple’s patents.

In another victory for Samsung, an Australian court said Samsung can continue to sell its Galaxy tablets with other cases in the country pending.

In Europe, patent lawsuits are heating up in Germany and the Netherlands, with Samsung trying to avoid the ban of European sales of its phones by claiming the multi-touch technology of Android, Samsung phones’ operating system, is not as good as Apple’s. With the iPhone in fierce competition against Android OS, the world’s most used phone operating system, Apple is facing an uphill battle against Google’s popular mobile device software in the market.

Although Apple is suing in Dutch courts for the recall and ban of all Samsung’s Galaxy devices within the country, Samsung’s distribution center for its phones is also located in the Netherlands, possibly impacting its sales across the E.U. In a previous ruling in Germany, a court in Dusseldorf’s verdict ruled for the cease of European sales of the Samsung Galaxy Tap 7.7 while also deciding Samsung did not infringe on any patents of the Apple iPad.

Those in the tech industry will continue to feel the impact of the Apple v. Samsung case. In order to avoid future bans, Samsung is expected to change its designs to avoid any further infringement of Apple’s patents. But the fight against patent infringement goes far beyond Apple and Samsung with another tech giant stepping into the ring. Google also decided to sue Apple over patents owned by Motorola, which Google bought in 2011 for $12.5 billion. Google seeks a ban on iPhone, iPad and Mac computer imports after filing the lawsuit with the International Trade Commission.

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This entry was posted in SEO News, SEO News and Blog by Christopher James Read. Bookmark the permalink.
Christopher James Read

About Christopher James Read

I'm Christopher James Read. I'm the MD over at Totally SEO.


We are an honest SEO company that help customers see the very best from their Internet marketing, regardless of difficulty of marketing plan or size of marketing budget.


We have some pretty amazing tools, like the Tickety Boo! system that I designed to help monitor your websites rankings. Tickety Boo! Monitors your world wide rankings on a daily basis and automatically informs you of movement. Our Tickety Boo! system also incorporates useful social media marketing tools, chat function, a easy to use email marketing system and many other ways to keep in contact with your customers and grow your brand. All of our software is designed to be automated to take up less time and see higher levels of results.


I am normally the member of staff that goes to meet fresh potential customers, attends SEO course days and also wrote our SEO course guide for businesses.


I have been in the SEO industry for many years and have helped hundreds of small to large businesses see greater returns and success from their online marketing. I think our business success is based upon honest advice backed with a non sales environment.


As you can see I work pretty hard, frequently updating the blog with free helpful tips, guides and new ways of thinking. Designed for both new SEO’s and advanced SEO master minds.


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