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Step by step guide to setting up Google Analytics

How to use and Setup Google analytics for your WebsiteGoogle Analytic is used by both amateurs and professionals to analyse traffic for their websites. Although setting up Google Analytics can be a little tricky at first, after the initial setup,, users often see results in just a few days. This tool collects important data that helps website owners analyse their websites and understand what improvements or changes have to be made.

Step 1 – Setup your Google analytics account

  • When you set up an account, you will be given a unique identifier. This identifier has to be added to your website and through this, only you will be able to check the data for your website. It should be noted that once you setup your account, you will only be able to access information related to your website unless another website owner gives you permission to view data of his website. When you setup your account, you will also be able to give special permission to chosen people to access the data. This is an optional benefit offered by Google Analytics.
  • To setup your account, you have to visit the Google Analytics website and then click on sign up now.
  • If you are signing up for a new account then the next step is to provide Google with the link of the website which you require to analyse such as
  • Since you will have to give this website an account name, choose an account name that is easy to remember. This is very important if you plan to track more than one website.
  • You will then have to select the home country of the website or the country your website wants to target. You will also have to select a time zone and hit continue.
  • The next step is to provide your contact information, agree to Google Analytics terms and conditions and create a New Account. Google will provide a block of code that will have to be entered into your website to complete this procedure.

Step 2 – Inserting Google Analytic JavaScript into your website

  • The code provided by Google has to be inserted into all the pages you would like to track. If you are entering the code yourself then you will need to check the HTML of your webpage. If you are using WordPress then you can do so by going to footer.php to place the provided code.
  • To place the code you need to find the </body> tag which will be located at the lower end of the page. The Google Analytics tag has to be posted just above.

Step 3 – Getting data about your website’s performance

  • After 24 hours or so, the Java codes entered into your website will be tracking and analyzing your website’s data.
  • To check the data, you will have to log in to Google Analytics and click on view reports in the website profile section. This will then bring you to the dashboard which will show you a chart that contains visual representation of your site’s traffic over the last 30 days.You can adjust the span of time the chart displays, compare traffic over two different periods of time, check page views, page visits and much more. The six small charts located beneath the main chart will elaborate on important data such as visits, page views, page visits, bounce rate, average time on website and new visits.The View Report button is located on various parts of the page such as the Visitors Overview Graph section, Map Overlays Section, Traffic Sources Overview section and Content Overview section. This button will give you detailed information on the statistics for each section.
  • It should be noted that the data will be available only from the time you insert the tracker into your webpages.

This tool can also be used to check how your website is performing on a day to day basis or hour by hour trends. In addition, you can check where your traffic is coming from such as from search engines or other websites linking to your website.

Since Google Analytics is one of the popular applications from Google, you can expect updates regularly, hence make sure to keep an eye out for important news or updates that can make this application even more useful. Follow us on our social pages and we shall keep you updated with new changes to the system. Also if you are having problems with installing Google Stats, please contact us and we will be able to help you.

This entry was posted in SEO Answers, SEO Elements, SEO Help, SEO News and Blog by Christopher James Read. Bookmark the permalink.
Christopher James Read

About Christopher James Read

I'm Christopher James Read. I'm the MD over at Totally SEO.

We are an honest SEO company that help customers see the very best from their Internet marketing, regardless of difficulty of marketing plan or size of marketing budget.

We have some pretty amazing tools, like the Tickety Boo! system that I designed to help monitor your websites rankings. Tickety Boo! Monitors your world wide rankings on a daily basis and automatically informs you of movement. Our Tickety Boo! system also incorporates useful social media marketing tools, chat function, a easy to use email marketing system and many other ways to keep in contact with your customers and grow your brand. All of our software is designed to be automated to take up less time and see higher levels of results.

I am normally the member of staff that goes to meet fresh potential customers, attends SEO course days and also wrote our SEO course guide for businesses.

I have been in the SEO industry for many years and have helped hundreds of small to large businesses see greater returns and success from their online marketing. I think our business success is based upon honest advice backed with a non sales environment.

As you can see I work pretty hard, frequently updating the blog with free helpful tips, guides and new ways of thinking. Designed for both new SEO’s and advanced SEO master minds.

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