There are simple search engine marketing mistakes that we see on so many websites that potentially damage your ability to see high search engine rankings.
This is a list of 6 common SEO mistakes that often act as an anchor to new websites and how to avoid them.
This is annoying in many different ways, especially if you have written your content by hand and someone else has plagiarised it. If you haven’t done recently, it’s always worth checking frequently. We recommend an online application called Copyscape. A search engine’s point of view when it comes to duplicate content is that the content first found adds value to the Internet and the second found does not. Check to see if you have duplicate content and then remove, rewrite or ask for it to be removed from the website found on.
Google doesn’t like badly written content and to be fair, most potential customers don’t either. There are many ways to spell check your copy, good spell checking tools are available on the Internet and it’s always worth asking a friend to have a final look over. After all, we are all guilty of typos. Are there any spelling mistakes on your website now? We recommend the following tools as they are quick and free–two words we love!
It is annoying when you are on a website that you have invested time reading and go to click through to a different page only to find that it is not working. Form the website owner’s point of view, this could have been a potential customer that has now been lost.
It’s often not a good idea to rely on your web designer to point out broken pages, simply because they often have many projects at once and can miss issues like this.
Here are a few nice tools that work site-wide looking for potential broken pages and links.
Site wide duplicate titles, descriptions and keyword tags
Duplicate titles, descriptions and tags are possibly the most error-ridden yet the important elements of do-it-yourself SEO to get right! We see this mistakes all the time.
Each and every page on your website can see its own results from the search engines and it’s a good idea to market all pages within your website to see higher levels of traffic. Duplicate page titles and meta information doesn’t show the search engines that your whole website is about this topic. It really says crawl your self and decide for us.
It’s always better to target relevant keywords per page, complete right and with a solid search engine marketing campaign, you should see your traffic levels increase.
Low quality content
We understand, offices and businesses are busy places. We often see websites that have been pushed together quickly to meet a group deadline or budget. Pages that are put together quickly to fill a hole with the idea of coming back later to redo are always forgotten about and never readdressed until the next website update.
Unfortunately the search engines take the opinion that little levels of content or website pages that have stock content on them act as an anchor around the good quality pages. In effect, you’re doing more damage to your website than good!
We don’t recommend adding pages to a website unless they add value to the Internet.
Do you have the right keywords in your copy?
It’s a great idea to have a look over our search demand curve information on our website because it talks about the types of keywords you can have your website targeting.
One of the common mistakes new comers to search engine marketing make is not including the keywords the website is targeting within their copy.
A quick tangent on this topic. Targeting short or mid tail keywords–these are the harder keywords within the market–from a brand new website with no SEO is often difficult to see search engine results from. Targeting long tail keywords from your SEO campaign will not see as much traffic as the harder keywords, however they do see high levels of conversions. Targeting long tail keyword with your onsite search engine optimisation is a good step towards seeing good levels of traffic from search engines and increased conversion levels.