There are hundreds of websites that are punished by Google every day. If you have a website that has been punished by any of the Google Panda or Penguin updates then chances are that you want to know why this happened and how to fix it.
The answer to this is outdated SEO techniques or bad SEO techniques. Most websites that have been effected by Google Panda or Penguin updates use SEO techniques that are no longer valid and do not meet the high standards of Google’s algorithm.
Listed below are 9 SEO techniques that may see your website caught up by Google Panda and Penguin updates.
Although building links through Ezine Articles and similar websites is easy, this is not the best method to get links. Building links is hard and has to be done carefully. If you want genuine links then consider building a steady relationship with potential customers that can help spread your message over their mediums.
Press releases without great information
If you do not have any valid news to post in press releases then do not try to create a press release.
Link exchanging is a very old method that is not applicable in today’s world. A better technique is that you create good content and publicize this content to receive back links from other websites.
Creating thin content
This is probably the most outdated SEO technique that people follow. Before creating content, you should ask yourself a few questions such as are you writing for search engines or the general public? You may also want to ask yourself if there are any new ways to create content, get your ideas and approaches across or are you happy creating the same boring 450 word blog post content over and over again?
Create content that adds value to the Internet and interested users will spread content for you.
There are various automation tools that can make your life a lot easier but at a cost, especially when not done correctly. Instead of taking the easy way out, try using social media websites that give you a voice and an audience to talk to. Don’t spam, or Google know what’s going on.
If your blog or website has a social share button then pay attention to the results, check how many people like the post, share it and use it on their social networking pages. Build on what people want.
Implementing tactics without a good strategy
All the old SEO tactics mentioned above fall into this category. Before using any tactics to build links, remember to plan out a strategy that can help you achieve your goal and take you all the way. Get people involved, share, spread, trend and collaborate. Set goals on content and link building, onsite marketing, social site and stick to them.
Don’t just focus on rankings
While rankings are important, don’t get caught up in numbers. Instead focus on quality audience, quality links and good SEO techniques that will help pass authority to your marketing efforts.
Don’t focus solely on Google
While Google is the most popular search engine at this point of time in the UK, you should also focus on other search engines and not put all your eggs in one basket. Take a time to review your statistics and understand how much of the total traffic is being generated from Google alone. Yes, Google has a huge share of the market, but a number 8 on Google could be the same traffic as an easier number 1 on Bing.
Building links is not an easy task. It has to be done with care and proper SEO techniques have to be used. Focus on building quality that will stand the test of time. If you need any help with your link building, contact us for a free SEO trial.