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8 Tips to speed up your website speed

Tips to speed up your website's site speedCompress data

Websites will load faster if they enable compression through software GZip or Deflate when transferring data. By compressing a site’s HTML, CSS and JavaScript files, these shorter download times will drastically reduce the page loading times of users and decrease the amount of bandwidth used.

Check links for errors

Broken links, 404 error errors can cause people to bounce from your website after not finding what they were looking for. Data is transferred when looking for that page that does not exist and is wasted in the process. Search for and fix broken links to make your website faster, using a tool like

If you have broken links, do not use redirects, linking to a resource that has moved. While it is sometimes necessary to have redirects, they increase Round-Trip Time (RTT), the amount of time it takes for a request to be sent and for a server to respond.

Optimise images

When posting pictures onto your site, scale images and specify image dimensions for better web performance. Before uploading your file, scale your image to be as close to the actual size on the page as possible to avoid sending unnecessary data. Compress your images into smaller sizes, using PNG, JPEG or GIF image formats, and into smaller dimensions. After uploading, properly format images by selecting height and width by using the <img> tag when coding in HTML.

Minify code

Go through your website’s HTML, CSS and JavaScript codes to edit and condense them, speeding up the downloading and executing of these files. To further cut download time,  take out any unnecessary elements like HTML comments, white space or empty elements in your code files.

Reorder style sheets

In your code, the order of style sheets is important. For your style sheets such as CSS and JavaScript, put CSS code at the top of the document head and JavaScript code at the bottom. If the JavaScript file were at the top, downloading that file would cause the loading of other files to be stopped until the script is executed.

By having JavaScript at the bottom, the download time of the page would be reduced initially before starting up JavaScript. Putting CSS code, specifically inline style blocks and <link> element, in the document head instead of in the body will render the page quicker.

Cache resources

When loading a site, its code is downloaded through a server or proxy but caching on a browser can reduce the amount of data transferred. By browser caching, or saving, resources do not need to be downloaded again, to cut loading time. Use caching to take advantage of loading code and elements that do not change such as files for CSS, JavaScript, images and media.

Minimize request sizes

Reduce the amount of data requested from a server such as request header data and cookies. By decreasing the size of request headers and cookies, which are associated with a domain whenever a website is loaded, you will cut down on waiting time for a page to load.

Contact us today if you are looking for a Manchester SEO or London SEO Company, we will complete all this work for you so your customers and browsers will have a more enjoyable experience while on your website.

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This entry was posted in SEO Elements, SEO Help, SEO News and Blog by Christopher James Read. Bookmark the permalink.
Christopher James Read

About Christopher James Read

I'm Christopher James Read. I'm the MD over at Totally SEO.

We are an honest SEO company that help customers see the very best from their Internet marketing, regardless of difficulty of marketing plan or size of marketing budget.

We have some pretty amazing tools, like the Tickety Boo! system that I designed to help monitor your websites rankings. Tickety Boo! Monitors your world wide rankings on a daily basis and automatically informs you of movement. Our Tickety Boo! system also incorporates useful social media marketing tools, chat function, a easy to use email marketing system and many other ways to keep in contact with your customers and grow your brand. All of our software is designed to be automated to take up less time and see higher levels of results.

I am normally the member of staff that goes to meet fresh potential customers, attends SEO course days and also wrote our SEO course guide for businesses.

I have been in the SEO industry for many years and have helped hundreds of small to large businesses see greater returns and success from their online marketing. I think our business success is based upon honest advice backed with a non sales environment.

As you can see I work pretty hard, frequently updating the blog with free helpful tips, guides and new ways of thinking. Designed for both new SEO’s and advanced SEO master minds.

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