Brands and businesses are finally welcome to have their very own Google Plus page. However, setting up an optimised page that will attract customers can be a hard task for new and some established businesses so this article will provide instructions on how to create an enticing business page on Google Plus.
Creating your Google Plus page
1 – You first have to create a personal page for yourself since you cannot directly create a business page without having an account with Google Plus. After creating your personal page, you can optimise this to create a business account page. To do this, you have to click on Create a Page and pick a category out of the 5 listed categories. The five categories that you will have to choose from are:
- Local Business or Place – This category is for hotels, restaurants and stores or services. If you select this category then you will have to list your country along with your primary or most used phone number. If a result is found in Google Places with the information provided then the Google Places result will be incorporated into your Google Plus page. If not, then you can add your business on Google and continue to the next step.
- Product or Brands – This category is for apparels, cars, electronics and financial services. If you select this category then you have to enter certain details such as page name and website URL.
- Company, Organisation or Institution – Non-profit organisations also fall into this category.
- Arts, Entertainment and Sports – This category is meant for movies, books, TV and sports.
- Other – If your business doesn’t fall into any of the categories mentioned above then you will have to select this category.
It should be noted that if you are listing a page then the content on your page should be suitable for Google Plus users or those more than 18 years old. This is especially applicable if your page is related to alcohol.
2 – The next step is to agree to the terms and conditions along with Google Plus Additional Terms of Service and to opt in to various updates for Google Plus pages. Make sure that you read the additional terms and conditions since various important information related to authority, content, data, contests and account termination is listed here
3 – Once your page is set up you will have to customise your page’s public profile. To do this you will have to add your tag line in 10 words and add a profile picture. After clicking on continue you will be asked to invite people to your new page or connect to existing users. You can either follow this step or skip it for now. You will have to click on the finish button to be taken to your very own new Google Plus page.
4 – Once you have completed the basic steps, you will have to edit your page information and enter details such as information about your business, hours you are open and additional links to your page.
5 – Adding a photo strip – The last thing you will have to do is to customise your Google Plus page design by filling out your photo strip. The 5 photos you choose will be displayed under your page’s name and tag line that you have chosen. Once you add the photos, your page is ready and you can then post status messages, links, videos, photos and much more.
Engaging your followers or fans
Google Plus allows you to follow your fan’s back and also add them to your circles. You can drag and drop fans into one of the four default categories that are team members, VIPs, customers and following. The following circle is generally used for people who you do not know personally but find interesting. You can also create new circles based on your own preferences. Circles can not only be used for sharing updates but also for marketing and messaging.
Connecting your business page to your website
To do this, you will have to use the Google Plus Badge Configuration Tool. At this point of time only one badge is available, but more are expected shortly. You should remember that the Google Plus Direct Connect Tool will allow visitors to find your Business page listed on Google Plus and add you into their circles directly from the Google search results.
While Facebook has been around for a long time and businesses are thriving on Facebook, Google Plus is not far behind and the facilities offered to business by Google plus are more than the ones listed here. Remember that before making your Google Plus account and setting up your business, you should read both the basic terms and conditions along with the additional terms and conditions.