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How to measure social media

Measure Social Media

After creating your website and social media accounts, learning how to engage in social media optimisation and track the success of your social networking is a important step to engaging customers and seeing more traffic.

Like search engine marketing, there are ways to measure social media optimisation to further increase the visibility of your organisation so it appears at the top of search engine results. Instead of using keywords to optimise for search engine results likeSearch Engine Optimisation, social media optimisation involves using tools like social networking sites and bookmarking.

Increase social media linking

One way to measure how your social networking is reaching potential users is to first increase the linking of social media on your website. By changing the design of your website to make it ideal for linking and bookmarking, you will be optimising your website for social media.

Place downloadable social media icons/widgets on your homepage and on individual posts to make it easy for readers of your site to share your content. Depending on what content management system your site is running, sites like WordPress have plugins available to optimise and management your social media.

To know which buttons or widgets to add or to know which social media sites will be the most far-reaching to your audience please contact us for advice. As the most popular social networking sites, Facebook and Twitter are also the most popular to link back to, but there are other tools you can use, such as social news sites like Digg or Reddit. Widgets that display every social media site are available but only include widgets relevant to your goal and content to use for sharing. Data collected by these links and widgets will then be measured by Google Analytics.

Evaluate from Google Analytics

You also have the option of installing directly from Google Analytics through its plug-ins from Social Interaction Analytics to measure interaction metrics on social networking sites. To install Social Plug-in Analytics, integrate Google Analytics with social media buttons or plugins by adding code. “adding code”: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial

Tracking actions like Facebook likes or bookmarks via social bookmarking sites, Social Engagement reports provide a way to see how people shared or interacted with your content.

After placing social media buttons to increase the ability of social media linking on your website to optimise it for search engines, analyse the data you receive from Google Analytics to see what posts are liked and or shared the most. By knowing which posts are popular with visitors, you can shape the future of your content to become more successful in your business goals.

On the Standard Reporting tab, you can evaluate metrics related to different social media networks by going to Audience and clicking on Social. From here, you have the option of clicking on Engagement, Action and Pages. By going to Engagement, you can find the number of pages per view, bounce rate, the average time spent during a session and other data. Click on Action to compare different social media networks or different actions within the same social media network. Or go to Pages to see the number of actions on or popularity of each webpage.

How to read Google Analytics and what to look for

Gauge the success of your social media networking by tracking the number of new and unique visitors to your site, how long they spent on a page and the bounce rate (or the percentage of people who only view one page and not any others). You can also check for keyword conversion to see how well your keywords are working, seeing how many users are taking valuable actions on your website like looking for more information or purchasing a product.

From the data provided on Google Analytics, determine how frequently you will update your content to meet the demands of your users and to effectively optimise your site for social media. Sites should have constantly updated content to make readers and social media followers visit your site more, increasing the possibility of sharing and linking your content.

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This entry was posted in SEO Answers, SEO Elements, SEO Help, SEO News and Blog by Christopher James Read. Bookmark the permalink.
Christopher James Read

About Christopher James Read

I'm Christopher James Read. I'm the MD over at Totally SEO.


We are an honest SEO company that help customers see the very best from their Internet marketing, regardless of difficulty of marketing plan or size of marketing budget.


We have some pretty amazing tools, like the Tickety Boo! system that I designed to help monitor your websites rankings. Tickety Boo! Monitors your world wide rankings on a daily basis and automatically informs you of movement. Our Tickety Boo! system also incorporates useful social media marketing tools, chat function, a easy to use email marketing system and many other ways to keep in contact with your customers and grow your brand. All of our software is designed to be automated to take up less time and see higher levels of results.


I am normally the member of staff that goes to meet fresh potential customers, attends SEO course days and also wrote our SEO course guide for businesses.


I have been in the SEO industry for many years and have helped hundreds of small to large businesses see greater returns and success from their online marketing. I think our business success is based upon honest advice backed with a non sales environment.


As you can see I work pretty hard, frequently updating the blog with free helpful tips, guides and new ways of thinking. Designed for both new SEO’s and advanced SEO master minds.


As follows are posts that I have produced. If you like, please don’t forget to share them. Thanks!


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