Many website owners are worried since website rankings are falling every day due to the introduction of various algorithms by Google. In 2011, Google introduced Panda and the next year, introduced the Penguin algorithm.
These changes have caused various websites to experience a drastic drop in rankings which has in turn led to reduced earnings. If you are interested in avoiding the adverse effects of both the Panda and Penguin algorithms updated then continue reading as the following paragraphs will elaborate on some useful tips to escape and also avoid.
By creating new and unique content you will notice a drastic change in your rankings. Remember copying and pasting content is easy but can have harmful effects on the ranking of your website. Before posting content on the Internet you may want to use Copyscape or a similar website to check for plagiarized content.
Focus on SEO
While posting useful content, concentrate on using good SEO techniques that will give your website rankings a boost. Using title tags, a healthy number of keywords and description tags are important SEO techniques you should remember to use. Try us out for free and we research your market in its entirety. Our results are great for setting up your website to target results that you will easily be able to see high rankings from.
Share content on popular social networking website’s
You should aim to share content on popular social networking websites since this will get you higher traffic. You may also want to post your website’s URL on reputed social bookmarking websites.
Create an appealing website
Instead of creating a website that concentrates on only columns and ads, try creating a site that has a good page layout, fresh content and a pleasing website design. Stay away from flashy colors, too many flash images and other content that will either make your website too loud or too slow to load. We can optimize your website fully for higher conversions and customer interaction.
Don’t spam your website with adverts
While a few averts can bring in revenue, try to concentrate on providing useful information. There is no harm in posting marketing articles on your website or a few commercial ads, however remember that moderation is the key to success.
Create a page layout that is appealing to your target audience
Each page layout should be systematic, should not be too crowded and should not contain too many keywords. Remember that the webpages you create should appeal to your target audience primarily over the search engines.
Highlight important text
When needed, highlight important text in lengthy articles since this will keep your audience’s attention. While highlighting text, ensure that you highlight only the words necessary. Reading content that is wrongly formatted is just as bad as reading content with absolutely no formatting.
If you find a website that is relevant to the content on your webpage then make sure to insert a link into your content that will redirect your target audience to the other website. Doing this can result in higher traffic due to high quality information listed on your website and may also result in a lower bounce rate.
Maintain a healthy keyword density
Most people either make the mistake of using too few or too many keywords. While adding keywords to your website, remember that the content should flow naturally and keywords shouldn’t be stuffed into the content forcefully.
Don’t be afraid to ask for feedback
Asking your readers for feedback is a good way to engage with them. While asking for feedback, make sure that you moderate the comments lightly. We don’t want spam related comments on your website and aim for genuine readers.
By following the 10 tips mentioned above you should see a change in the rankings of your website however; do not expect a miracle overnight. If you are having trouble with your Search Engine Optimisation, feel free to contact us.