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10 Tips on how to escape Panda and Penguin updates

Escaping the Panda and Penguin updatesMany website owners are worried since website rankings are falling every day due to the introduction of various algorithms by Google. In  2011, Google introduced Panda and the next year, introduced the Penguin algorithm.

These changes have caused various websites to experience a drastic drop in rankings which has in turn led to reduced earnings. If you are interested in avoiding the adverse effects of both the Panda and Penguin algorithms updated then continue reading as the following paragraphs will elaborate on some useful tips to escape and also avoid.

Avoid plagiarism

By creating new and unique content you will notice a drastic change in your rankings. Remember copying and pasting content is easy but can have harmful effects on the ranking of your website. Before posting content on the Internet you may want to use Copyscape or a similar website to check for plagiarized content.

Focus on SEO

While posting useful content, concentrate on using good SEO techniques that will give your website rankings a boost. Using title tags, a healthy number of keywords and description tags are important SEO techniques you should remember to use. Try us out for free and we research your market in its entirety. Our results are great for setting up your website to target results that you will easily be able to see high rankings from.

Share content on popular social networking website’s

You should aim to share content on popular social networking websites since this will get you higher traffic. You may also want to post your website’s URL on reputed social bookmarking websites.

Create an appealing website

Instead of creating a website that concentrates on only columns and ads, try creating a site that has a good page layout, fresh content and a pleasing website design. Stay away from flashy colors, too many flash images and other content that will either make your website too loud or too slow to load. We can optimize your website fully for higher conversions and customer interaction.

Don’t spam your website with adverts

While a few averts can bring in revenue, try to concentrate on providing useful information. There is no harm in posting marketing articles on your website or a few commercial ads, however remember that moderation is the key to success.

Create a page layout that is appealing to your target audience

Each page layout should be systematic, should not be too crowded and should not contain too many keywords. Remember that the webpages you create should appeal to your target audience primarily over the search engines.

Highlight important text

When needed, highlight important text in lengthy articles since this will keep your audience’s attention. While highlighting text, ensure that you highlight only the words necessary. Reading content that is wrongly formatted is just as bad as reading content with absolutely no formatting.

Hyperlink

If you find a website that is relevant to the content on your webpage then make sure to insert a link into your content that will redirect your target audience to the other website. Doing this can result in higher traffic due to high quality information listed on your website and may also result in a lower bounce rate.

Maintain a healthy keyword density

Most people either make the mistake of using too few or too many keywords. While adding keywords to your website, remember that the content should flow naturally and keywords shouldn’t be stuffed into the content forcefully.

Don’t be afraid to ask for feedback

Asking your readers for feedback is a good way to engage with them. While asking for feedback, make sure that you moderate the comments lightly. We don’t want spam related comments on your website and aim for genuine readers.

By following the 10 tips mentioned above you should see a change in the rankings of your website however; do not expect a miracle overnight. If you are having trouble with your Search Engine Optimisation, feel free to contact us.

This entry was posted in SEO Answers, SEO Elements, SEO Help, SEO News and Blog by Christopher James Read. Bookmark the permalink.
Christopher James Read

About Christopher James Read

I'm Christopher James Read. I'm the MD over at Totally SEO.


We are an honest SEO company that help customers see the very best from their Internet marketing, regardless of difficulty of marketing plan or size of marketing budget.


We have some pretty amazing tools, like the Tickety Boo! system that I designed to help monitor your websites rankings. Tickety Boo! Monitors your world wide rankings on a daily basis and automatically informs you of movement. Our Tickety Boo! system also incorporates useful social media marketing tools, chat function, a easy to use email marketing system and many other ways to keep in contact with your customers and grow your brand. All of our software is designed to be automated to take up less time and see higher levels of results.


I am normally the member of staff that goes to meet fresh potential customers, attends SEO course days and also wrote our SEO course guide for businesses.


I have been in the SEO industry for many years and have helped hundreds of small to large businesses see greater returns and success from their online marketing. I think our business success is based upon honest advice backed with a non sales environment.


As you can see I work pretty hard, frequently updating the blog with free helpful tips, guides and new ways of thinking. Designed for both new SEO’s and advanced SEO master minds.


As follows are posts that I have produced. If you like, please don’t forget to share them. Thanks!


Christopher Read on Google+

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