Match content to keywords
When thinking about SEO, you must match your site’s content to your targeted keywords. Plan your site’s content to not only make it function but to also reflect your brand and its products and services. Through content planning, your site can reach its targeted audience through organic search. Choose keywords that describe your site and relate to or match the keywords users search for.
Avoid getting penalised
After you get your SEO keywords and site ready, avoid negative impacts to search engine rankings through penalties for unnatural or spammy links, which make it seem like you’re manipulating your page rank. For sites that have third-party linking, some of those links might result in penalties against Google Penguin, Google’s enforcer against unnatural links. Too much internal linking within your site can seem suspicious while at the same time providing links that are not relevant to users.
Blogging can give insight into the making of company products as well as increase internal linking organically. With blogs you can highlight keywords and highlight products or services.
Through sharing posts, you have the opportunity to network and create more business relationships. If you have a comment feature for your blog you’ll gain valuable feedback from your users and learn how to interact with them better or how to improve your site and its content.
The constant stream of new content will also contribute to to an RSS feed to connect with users outside of your site and will make your content seem more dynamic. Blogging can be an important part of increasing the number of links and page shares to your site.
Increase internal linking in unexpected places
While the homepage is the most obvious place to optimise internal linking, look for other places to put related links. Includes link in underutilised pages such as the ‘Contact Us’ page or your Frequently Asked Questions (FAQ) page. When users search for more information from these pages, they can click on links to related and other relevant pages throughout your site.
Link to related content/suggested pages
You can also increase your internal linking through including a footer at the bottom that appears on every page to showcase and help guide visitors to your most important pages. Another good way to direct users to more pages naturally is to include related or suggested links at the bottom of a page they just read.
Increase content sharing through social media
To reach a greater audience, try changing the design of your website to make it ideal for linking and bookmarking through social media. Embed social media icons/widgets on your homepage and on individual posts to make it easy for sharing. Increase the sharability of your site’s content by frequently adding posts or updates. Content that includes visuals like photos or videos are also more likely to be shared than simply text.
Speed up your website
If you have a high bounce rate, or the percentage of people who only view one page, it may be because users are becoming frustrated at the slow loading time of your site’s pages. To speed up your site, compress data to reduce file sizes and make server requests faster. Also optimise your images by scaling them down to the size they appear on the site and minify the code of your style sheets. Checking your links for errors and correcting these broken links will also increase load speed.
Cut resources for ineffective keywords
When keywords are successful when they have a high keyword conversion rate, bringing in money for your site. However, you might increase your return on investment by not wasting resources on weak performing or highly competitive keywords By using keyword conversion monitoring, you can revise your keyword strategy and campaign or strategise for keyword optimisation in the future in order to find your most profitable keywords.
Descriptive headlines and descriptions
Not only does SEO depend on the quantity of keywords but also the quality. Include your SEO keywords in your headlines and descriptions but make them specific to give the user an idea of what they will be reading. Taking a cue from newspapers and create headlines that have verbs in them to grab readers’ attention. Optimise for SEO by including keywords in the design and structural elements of your website such as meta tags, title tags and page descriptions. Other elements such as anchor text linked to URLS should also be optimised for SEO.
After signing up for tools such as Google Analytics, which will track what happens after a customer clicks on pages of your site, continue to monitor data and rankings. Google Analytics will provide data on important metrics such as bounce rate and keyword conversions so you can determine what content is the most engaging to users or which keywords are the most profitable.