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9 Ways blogging helps SEO

9 Ways blogging helps SEOWhile there are tons of blogs floating around the Internet, a blog can be an important asset in getting higher search engine rankings. Through blog posts increasing the number of links and page shares to your site, blogs can also be a way to break the barrier between a site and its users to facilitate conversation. Here are ways blogging helps SEO:

1. Increase internal linking

In relation to internal linking, blogs are a way to expand the amount of content your site has. While looking at the make-up of your Sitemap, categorise your links to make it easier to know what to blog about. To increase the number of related links and blogs, brainstorm and group together related, searchable keywords.

2. Highlight keywords

With an increase in internal linking, blogs can be used to display your important keywords frequently. Consider how many times you’d like your keywords to appear in posts so that these posts appear in search engine results. This keyword density depends on the length of the post and how many times the keyword is mentioned. For example, if you mention a keyword two to four times in a post that is a length of 200-400 words, that is a keyword density of 0.5 to 1.5%.

3. More content to share

While company or product descriptions on sites do not regularly update, content from blog posts do. Blogs are a way to quickly create new content or update your site to make it more current.

4. Increase on-line presence

If you have established social networking followings, update them on information, promotions or sales through linking to your site’s blog.

5. More relevant information

Use blogs to help users learn more about your site and brand. As a way to interact with users through your blog, answer any questions they may have or give updates about any products, features or services your company is working on. Give some insider’s perspective on your site to add authority and personality to your brand.

6. Opportunity to network

Blogs are a good way to share links with other sites. By sharing and exchanging links with other sites through a partnership, your sites benefit each other. Through this external linking, you can reach new users or followers by increasing your visibility on other sites.

7. Gain feedback

Through a comments section for your blog, you can engage in a conversation with users to make you more likeable in their eyes. By knowing how many users comment or read your posts, you can gauge how interesting your content is and what keywords they are attracted to. From this feedback, you can improve the quality of your posts or build more SEO campaigns for successful keywords.

8. RSS feed

Having a blog allows you to constantly update an RSS feed to keep users connected to your content and site. With the ability to subscribe to your RSS/news feed, readers can browse through posts, read content and share them on social networking sites.

9. Dynamic content

Instead of only writing text, display your images and graphics on your blogs to make your site more dynamic and visually appealing. Blogs make it easy to embed visuals, making content more shareable.

This entry was posted in SEO Elements, SEO News and Blog by Christopher James Read. Bookmark the permalink.
Christopher James Read

About Christopher James Read

I'm Christopher James Read. I'm the MD over at Totally SEO.


We are an honest SEO company that help customers see the very best from their Internet marketing, regardless of difficulty of marketing plan or size of marketing budget.


We have some pretty amazing tools, like the Tickety Boo! system that I designed to help monitor your websites rankings. Tickety Boo! Monitors your world wide rankings on a daily basis and automatically informs you of movement. Our Tickety Boo! system also incorporates useful social media marketing tools, chat function, a easy to use email marketing system and many other ways to keep in contact with your customers and grow your brand. All of our software is designed to be automated to take up less time and see higher levels of results.


I am normally the member of staff that goes to meet fresh potential customers, attends SEO course days and also wrote our SEO course guide for businesses.


I have been in the SEO industry for many years and have helped hundreds of small to large businesses see greater returns and success from their online marketing. I think our business success is based upon honest advice backed with a non sales environment.


As you can see I work pretty hard, frequently updating the blog with free helpful tips, guides and new ways of thinking. Designed for both new SEO’s and advanced SEO master minds.


As follows are posts that I have produced. If you like, please don’t forget to share them. Thanks!


Christopher Read on Google+

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